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Internet Marketing Budget Allocation
Based on factors like timeframe and budget, we suggest a marketing plan that determines the appropriate allocation of Internet Marketing Services available today.
- The first step is to determine your target audience.
- You serve B2B or B2C?
- Step two is to ID your market place.
- Local – Regional – National – Global?
- Then based on your companies gross annual income,
- And the time frame in months (3 – 3 – 6 – 9 – 12)
Were can your Internet marketing dollars go? Our Internet marketing portfolio consist of this set of services and marketing channels: SEO, PPC, Social Media, Mobile Devices and Content.
Based on the duration of your marketing budget:
- Short Term Goals 3 - 6 months -The parameters shift to PPC or Pay per Click. This method takes budget away from SEO or Search Engine Optimization which will have
 a negative impact on your long term strategy.
- Long Term Goals 6 - 12 months -The parameters shift to Content and SEO. This method secures your long term goals... so Search Engine Optimization which will have a
positive impact on your long term strategy. If it's in the budget PPC can bootstrap initial revenue, but be removed strategically!
Sample Internet Marketing Budget Strategy for Growing Business
|
Gross Annual Income |
SEO |
PPC |
Social Media |
Email |
Content |
Mobile |
Monthly Budget |
|
$100K |
$180 |
$90 |
$15 |
|
|
|
$150 |
|
$250K |
$450 |
$225 |
$75 |
$38 |
|
|
$788 |
|
$500K |
$900 |
$450 |
$150 |
$75 |
$113 |
|
$1,575 |
|
$1 Million |
$1,500 |
$750 |
$750 |
$150 |
$200 |
|
$3,350 |
|
$2 Million |
$2,700 |
$900 |
$1,500 |
$300 |
$300 |
$300 |
$6,000 |
|
$3 Million |
$3,150 |
$1,350 |
$2,700 |
$450 |
$450 |
$900 |
$9,000 |
|
$5 Million |
$4,500 |
$4,500 |
$3,700 |
$750 |
$750 |
$750 |
$15,000 |
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